Privacy Policy

Last updated: 24 September 2026

MyoKids Dental is committed to protecting your privacy and keeping your personal information safe.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, book an appointment or receive dental care from us.

It also explains your rights under UK data protection law.

1. Who we are

MyoKids Dental is operated by Attitude Smiles Ltd, trading as MyoKids Dental.

Our contact details are:

MyoKids Dental
40 High Street
Weybridge
Surrey
KT13 8AB

Telephone: 01932 989785
Email: reception@myokidsdental.co.uk
Website: https://myokidsdental.co.uk/

For the purposes of UK data protection law, Attitude Smiles Ltd is the data controller of personal information covered by this Privacy Policy.

If you have a question about how we use your personal information, or wish to exercise one of your data protection rights, please contact us using the details above.

2. Who this Privacy Policy applies to

This Privacy Policy applies to personal information we process about:

  • patients;

  • prospective patients;

  • children and young people receiving or considering treatment;

  • parents, guardians and carers;

  • people making enquiries on behalf of patients;

  • referring dentists and other healthcare professionals;

  • visitors to our website; and

  • people who communicate with us by telephone, email, website forms, WhatsApp or other communication channels.

Because we provide dental treatment to children and young people, much of the information we process may relate to children.

We take particular care when handling children’s personal information and health information.

3. Personal information we collect

Depending on your relationship with us, we may collect and process information including:

Identity and contact information

This may include:

  • name;

  • title;

  • date of birth;

  • address;

  • email address;

  • telephone number;

  • emergency contact details; and

  • details of a parent, guardian or carer.

Dental and health information

To provide safe and appropriate dental care, we may collect information about:

  • dental history;

  • medical history;

  • existing medical conditions;

  • medications;

  • allergies;

  • previous or proposed treatments;

  • dental examinations;

  • diagnoses;

  • treatment plans;

  • clinical notes;

  • referrals;

  • X-rays and radiographs;

  • photographs;

  • digital scans and impressions;

  • orthodontic information; and

  • other information relevant to your dental or general health.

Health information is treated as special category personal data under UK data protection law and is given additional protection.

Appointment and treatment information

We may collect information about:

  • appointments;

  • attendance and cancellations;

  • treatment history;

  • correspondence concerning treatment;

  • consent to treatment; and

  • communications with patients, parents or guardians.

Payment and financial information

Where relevant, we may process:

  • invoices;

  • payment records;

  • transaction information;

  • treatment costs;

  • details relating to payment plans; and

  • information required to arrange treatment finance.

We do not normally retain complete payment card details where payments are processed securely by a third-party payment provider.

Enquiry and communication information

When you contact us, we may collect:

  • information submitted through our website;

  • emails;

  • telephone enquiries;

  • WhatsApp messages;

  • correspondence;

  • feedback; and

  • complaints.

Please avoid including unnecessary medical or sensitive information in a general website enquiry.

Website and technical information

When you visit our website, we may collect certain technical information such as:

  • IP address;

  • browser and device type;

  • operating system;

  • pages visited;

  • referring website;

  • approximate location derived from an IP address;

  • date and time of visits; and

  • cookie or analytics information.

Further information about cookies is provided below.

4. How we obtain personal information

We may obtain personal information:

  • directly from you;

  • from your parent, guardian or carer;

  • through our website;

  • when you telephone, email or message us;

  • when you use our online booking or patient portal;

  • during consultations and treatment;

  • from another dentist or healthcare professional who refers you to us;

  • from another healthcare provider where appropriate;

  • from laboratories and other organisations involved in your treatment;

  • from payment or finance providers; and

  • from other organisations where the disclosure is permitted or required by law.

Where someone gives us information about another person, for example when a parent provides information about their child, they should only provide information that is appropriate for us to receive.

5. How we use personal information

We may use personal information to:

  • respond to enquiries;

  • register new patients;

  • arrange and manage appointments;

  • provide dental examinations, diagnosis and treatment;

  • develop and manage treatment plans;

  • communicate with patients, parents, guardians and carers;

  • send appointment reminders;

  • make or receive clinical referrals;

  • maintain accurate dental and medical records;

  • obtain appropriate consent for treatment;

  • arrange laboratory work;

  • process payments and invoices;

  • administer treatment finance where requested;

  • manage complaints and concerns;

  • protect patients and staff;

  • meet safeguarding responsibilities;

  • maintain and improve our services;

  • manage our website;

  • keep our systems secure;

  • prevent or investigate fraud or misuse;

  • meet our professional, regulatory and legal obligations; and

  • establish, exercise or defend legal claims.

We may also use contact information to send information about our services where data protection and electronic marketing laws allow us to do so.

You can opt out of marketing communications at any time.

6. Our lawful bases for using your information

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We may process information where it is necessary to provide dental services you have requested or to take steps at your request before providing those services.

Legal obligation

We may process personal information where necessary to meet legal, regulatory, safeguarding, tax, accounting or professional obligations.

Legitimate interests

We may process information where this is necessary for our legitimate interests or those of another organisation, provided those interests are not overridden by your rights.

These interests can include:

  • operating and managing our dental practice;

  • responding to enquiries;

  • managing patient relationships;

  • protecting our systems;

  • preventing fraud;

  • improving our services; and

  • establishing or defending legal claims.

Consent

We may rely on consent in circumstances such as certain forms of electronic marketing or the use of optional website cookies.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect processing that took place before consent was withdrawn.

Vital interests

In exceptional circumstances, we may use personal information where this is necessary to protect someone’s life.

7. Health and other special category information

Information about your health is classed as special category personal data.

In addition to having a lawful basis for using personal information generally, we must meet an additional condition when processing special category information.

Where we process health information for dental care, diagnosis, preventive care or treatment, we will normally do so because the processing is necessary for the provision or management of health care or treatment, including processing carried out by or under the responsibility of healthcare professionals who are subject to appropriate duties of confidentiality.

In other circumstances we may rely on another condition permitted by data protection law, including explicit consent where appropriate.

8. Children’s personal information

MyoKids Dental specialises in treating children and young people.

We recognise that children have their own data protection rights and that information concerning children requires particular care.

We may receive information about a child directly from the child or from their:

  • parent;

  • guardian;

  • carer;

  • dentist;

  • doctor; or

  • other healthcare professional.

We use children’s personal information primarily to provide safe and appropriate dental care and to manage their treatment.

Where appropriate, we will explain how personal information is used in language suitable for the child’s age and level of understanding.

A parent or guardian may usually exercise data protection rights on behalf of a younger child. As a child matures and develops sufficient understanding, they may be able to exercise their own data protection rights.

We will consider the individual circumstances, the child’s age and understanding, confidentiality obligations and the child’s best interests when dealing with requests involving children’s information.

9. Sharing personal information

We do not sell personal information.

We may share information where necessary with organisations or professionals involved in providing or supporting our services.

These may include:

  • dentists, hygienists, therapists and other healthcare professionals;

  • referring dentists and healthcare providers;

  • dental laboratories;

  • hospitals and specialist healthcare providers;

  • our patient-record and practice-management system providers;

  • online appointment and patient-portal providers, including Dentally where applicable;

  • email, telephone and SMS service providers;

  • website hosting and IT support providers;

  • secure cloud and backup providers;

  • payment processors;

  • finance providers, including Tabeo where applicable;

  • professional advisers such as accountants, insurers and solicitors;

  • regulators and professional bodies;

  • the Care Quality Commission;

  • the General Dental Council;

  • the Information Commissioner’s Office;

  • law enforcement or other public authorities where legally required; and

  • other organisations where you ask or authorise us to share information.

Where another organisation processes personal information on our behalf, we require appropriate data protection and confidentiality arrangements.

Some organisations may act as independent data controllers and will provide their own privacy information.

10. Online booking and patient portal

Our website may link to a third-party online patient portal used for appointment booking and patient administration.

Our current website uses the Dentally Portal.

When you use a patient portal, information you provide may be processed through that provider’s systems in order to provide the requested service.

The portal provider may also have its own privacy notice explaining how it handles personal information.

11. WhatsApp and third-party communications

Our website may provide the option to contact us using WhatsApp or another third-party messaging service.

When you use such a service, information may also be processed by the company operating that platform in accordance with its own privacy terms.

You should avoid sending unnecessary sensitive medical information through third-party messaging services.

For detailed clinical matters, we may ask you to use a more appropriate communication method.

12. Treatment finance

Where you ask us about treatment finance, we may share or direct you to information provided by a finance provider.

Where applicable, we work with providers such as Tabeo for treatment payment and finance arrangements.

A finance provider may act as a separate data controller and will have its own privacy notice.

We do not make lending decisions on behalf of third-party lenders.

13. Cookies and analytics

Our website uses cookies and similar technologies.

Some cookies are essential for the website to operate correctly and securely.

We may also use optional cookies for purposes such as:

  • website analytics;

  • measuring website performance;

  • understanding how visitors use our website; and

  • improving our online services.

Where required by law, optional cookies will not be placed on your device unless you have given your consent.

You can accept, reject or change your preferences for optional cookies through our cookie controls.

Where we use analytics services such as Google Analytics, they will only be used in accordance with our applicable cookie and consent settings.

More information can be provided in our Cookie Policy.

14. Marketing

We may occasionally send information about treatments, services or practice updates where you have agreed to receive it or where applicable law otherwise allows us to do so.

You can ask us to stop marketing communications at any time by:

Stopping marketing communications will not affect important communications relating to appointments, treatment or administration of your care.

15. How long we keep your information

We only keep personal information for as long as necessary for the purpose for which it was collected and to meet our legal, regulatory and professional obligations.

The period will depend on the type of information.

In particular:

  • clinical and dental records are retained in accordance with applicable dental, legal, professional and regulatory retention requirements;

  • financial and accounting records are retained for the periods required by applicable tax and accounting laws;

  • enquiry information is retained only for as long as reasonably necessary to deal with the enquiry and any subsequent relationship;

  • marketing information is retained until you unsubscribe or it is no longer required, although we may retain a minimal suppression record to make sure we honour an opt-out; and

  • website and analytics information is retained in accordance with our cookie settings and the retention periods applied to the relevant services.

We may retain information for longer where necessary in connection with legal claims, safeguarding matters, regulatory requirements or other legal obligations.

When personal information is no longer required, we will securely delete, destroy or anonymise it where appropriate.

16. Keeping your information secure

We take appropriate technical and organisational measures to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • disclosure; and

  • destruction.

Measures may include access controls, staff confidentiality requirements, secure systems, backups, authentication controls and appropriate arrangements with technology providers.

Access to patient information is limited to people who require it for legitimate purposes.

17. International transfers

Some of the technology providers we use may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law.

Depending on the circumstances, this may include relying on:

  • UK adequacy regulations;

  • an International Data Transfer Agreement;

  • the UK Addendum to approved contractual clauses; or

  • another legally permitted transfer mechanism.

You may contact us for further information about safeguards relating to international transfers.

18. Your data protection rights

Depending on the circumstances, you may have the right to:

Be informed

You have the right to know how your personal information is collected and used.

Access your information

You can ask us for a copy of personal information we hold about you.

Correct inaccurate information

You can ask us to correct information that is inaccurate or complete information that is incomplete.

Request deletion

In certain circumstances, you can ask us to delete your personal information.

This right is not absolute. For example, we may need to retain dental records to comply with legal or professional requirements.

Restrict processing

In certain circumstances, you can ask us to restrict how we use your personal information.

Object to processing

You may have the right to object to processing based on legitimate interests or to the use of your information for direct marketing.

Data portability

In certain circumstances, you can ask us to provide information you gave us in a structured, commonly used and machine-readable format or transfer it to another organisation.

Withdraw consent

Where we rely on your consent, you can withdraw it at any time.

Rights relating to automated decision-making

You may have rights where a decision producing legal or similarly significant effects is made solely through automated processing.

We do not ordinarily use solely automated decision-making to make decisions concerning dental treatment.

Not every right applies in every situation. We may also need to confirm your identity before responding to a request.

If your request relates to a child, we will consider who is entitled to exercise the relevant right in light of the child’s age, understanding and circumstances.

To exercise your rights, contact:

Email: reception@myokidsdental.co.uk
Telephone: 01932 989785
Post: MyoKids Dental, 40 High Street, Weybridge, Surrey, KT13 8AB

There is normally no charge for exercising your data protection rights.

19. Data protection complaints

If you have concerns about the way we have collected or used personal information, please contact us first so that we have an opportunity to investigate and respond.

You can contact us at:

MyoKids Dental
40 High Street
Weybridge
Surrey
KT13 8AB

Email: reception@myokidsdental.co.uk
Telephone: 01932 989785

You also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

20. Links to other websites

Our website may contain links to websites or services operated by other organisations.

This Privacy Policy does not control how those organisations process your information.

You should review the privacy information provided by the relevant third party before providing personal information to them.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our services;

  • changes to the technology we use;

  • changes to our data-processing activities; or

  • changes to applicable law or regulatory guidance.

The latest version will be published on our website and the date at the top of this policy will be updated.

22. Contact us

If you have any questions about this Privacy Policy or the way we handle personal information, please contact:

MyoKids Dental
40 High Street
Weybridge
Surrey
KT13 8AB

Telephone: 01932 989785
Email: reception@myokidsdental.co.uk